Welcome to my experience design portfolio
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My name is Ruth, I currently live in London working for the UK's most popular marketplaces.
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I lead by example, adapting my approach to the culture, constraints and context of a project. I apply a user-centred design process with a service design twist, bridging product thinking and interaction design with back-stage process improvement.
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Over the last few years I've taken a personal interest in design leadership and performance development of creative teams. This portfolio is an archive of the most interesting project work I've delivered.
Take a peek at projects I've worked on in the past...
Since I was child, I have always been interested in the infra-ordinary.
Georges Perec coined the phrase to describe what we generally don’t notice, what doesn’t call attention to itself, but is fundamental to our lives. In my work, I seek to be constantly curious and question the trivial to deliver experiences that unite user needs with business value in efficient ways.
