Rolls-Royce Motor Cars
Automotive website redesign
A Rolls-Royce customer is the definition of an ultra high net worth individual. Yet traditionally, young money has not aspired to the old-school appeal of the brand. My team was tasked with redesigning the .com with a brand new responsive look and feel that would appeal to a new generation, in time for the release of the next model 'Dawn'.
This synopsis gives a high level overview of the work I've done which is now live. If you would like to find out more about my design process, get in touch and I would be happy to take you through a detailed case study of the end-to-end process.
I approached the challenge by immersing myself in the content available online and offline. From dealer manuals to brand books, I read it all. A small team necessitated close collaboration, and I thoroughly enjoyed working with my Strategy lead. We audited and identified the gaps in the content required to fulfil the new content strategy. Eventually, we gathered enough nuggets to showcase a story of craftsmanship and luxury to capture the imagination of car fanatics and high net worth individuals alike.
My focus then turned to re-moulding the architecture of the site. Alongside prospects, the audience of the website included job seekers, car fanatics and owners so I spent a lot of time iterating on the new site map before sketching out new page layouts.
Design thinking
Form design
Awards
In order to achieve my goal of generating higher quality leads, I facilitated a number of workshops with the clients to re-design the forms. Previously, one catch-all style form was used for every campaign and customer interaction. My new form design evolved this strategy to create three new forms for different audiences. Post launch, our approach captured more than 2,000 new leads in the first six months which was a great result.
If you would like to find out more about my design process, get in touch and I would be happy to take you through a detailed case study of the end-to-end process.
Commendation in the 2016 Drum Design Awards in the Website Design category
FWA Site of the day 19 October 2015
